Independent Media Development
Producing Quality Interview, Talkshow and Discussion Group Programs
PACKAGE PRODUCTION |
Produce your own program and have your information segments available 24/7 anytime on multiple devices at potential viewers discretion.
Eliminate the
Media Middle Man
Avoid The Traditional Media Intermediaries: As a corporate career, broadcast journalism seems to be on the downswing, long hours, high stress with little or no work/life balance. But, news is not dead, control may have simply fallen into the wrong hands. Perhaps it's time to consider more entrepreneurial approaches to careers in journalism leaving behind the constraints and restrictions imposed by the traditional conglomerate middlemen.
START PRODUCING YOUR OWN PROFESSIONAL BROADCAST
Underwriting isn't just a funding strategy, it’s a positioning strategy. Acquiring financial backers with values, objectives and demographics that align with your program is essential. They're not just paying for visibility; they’re investing in a framework that reinforces a position and delivers credibility by association. This is what will make your show a valuable asset and not just another piece of online content competing for attention.
WE ARE NOT "CONTENT CREATORS" . . .
Freedom To Deliver:
Cultivate a Unique Personal Brand:
Leverage Direct Audience Engagement:
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Corporate broadcasters invariably adhere to a formulaic approach which has almost become cliché, they don't exactly encourage individuality. You have the skill and talent to build a distinctive personal brand and attract an audience interested not only in your subject matter but your unique style of presentation. Being original and consistent differentiates you and your program. You can be a source of anchored, authoritative information connecting with viewers that value your voice above the usual corporate narratives.
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When you take charge of your work product, you not only bypass corporate gatekeeping you also have the freedom to deliver straightforward reporting without any fear of recrimination. This allows you to earn a deeper level of audience trust, as viewers grow to appreciate the unfiltered nature of your program. Complete independence will open the door for you to focus on those stories that are overlooked by major outlets. Cover muzzled and under-reported issues with no pitch acceptance necessary.
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Traditional beat reporting offers limited time and control over editorial direction which means not only is it less relevant to viewers, it also makes it difficult to stand out as an individual journalist. Meeting deadlines and grueling schedules leaves little space to explore story depth. Comprehensive stories take time, reflection and creativity. Digital platforms have become the go-to for journalists seeking opportunities to create, fund, and distribute work product on their own terms. It opens the potential for a sustainable, entrepreneurial career path that aligns with your principles, interests and schedule.
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The Advantages Of Your Own Show ...
Develop Multiple Revenue Streams:
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As an independent journalist you are able to diversify your income sources beyond simply a bi-weekly paycheck. Philanthropic funding, and partnerships with mission-aligned brands can contribute to regular, sustainable income. Local commercial advertising can be seamlessly integrated without compromising editorial integrity. By developing original programs for licensing and producing issue-based segments for various outlets, you can further diversify your revenue streams. Syndication opportunities with outlets nationwide can expand your reach and attract attention for additional financial backing.
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Independent Reporting - Time To Ditch The Teleprompter!
It's time to invest in yourself, to start reporting your stories in your own words. You call the shots. That control means taking ownership of the intellectual property which is your work product and using it to build your own audience and financial base. No pitch meetings, assignment editors or corporate over-site. The choice of career autonomy for journalists should not be a unique concept, as a professional it should be viewed as comparable to an attorney or physician electing to go into private practice.
What we Do:
We collaborate with on screen talent and independent teams to help them produce long form, episodic, documentary or field expert interviews as well as editorial segments for broadcast on a variety of platforms. Corporate intermediaries are not necessary to profit in the digital media space.
The convergence of the linear and digital world is more than simply combining technologies—it's about redefining how societal narratives are shared and monetized. Whether you’re a journalist, a legal or medical professional or a field expert in any subject looking to extend your reach, message or personal brand, we’ll work with you in developing and implementing profitable media strategies.
Give us a call: 404 459.7264
Income & Opportunity For Independent MEDIA Professionals
- THE FUTURE IS MOVING TOWARDS SELF-HOSTED BROADCASTING -
- A major casualty of national media ownership has been local business advertising. Newspapers, telephone books (remember them?) and neighborhood publications have essentially vanished, leaving local merchants with precious few ad vehicles to reach potential customers. At the same time it seems journalism and reporting opportunities are quickly contracting leaving many broadcast professionals in a precarious position as well.
It may be time to realize that working for a media conglomerate is not the only way to employ journalistic skills. We enjoy working with broadcast talent to produce content that will have a positive impact on the city. Local businesses and philanthropies are increasingly investing in hyper-local programming as a way to build grassroots connections. PR agencies also recognize the power of aligning their clients with local content to drive community integration.
Investments in hyper-local programming is part of a larger trend in realizing audiences value proximity and have a more favorable response to organizations with local visibility. Those that leverage this strategy, position themselves not just as donors or sponsors but active participants in a community’s social fabric.
Corporate Broadcasters are beginning to realizing that legacy media practices are growing increasingly ineffective. Sadly this means layoffs and fewer traditional media jobs. For the entrepreneurial minded it represents a brand new slate of opportunities, opening the door for independent journalists and advertisers to gain new ways to connect with audiences.
1. Our Philosophy
Media is the most influential force in shaping culture and public perception. Its ability to reach a mass audience instantly and repeatedly makes it a powerful tool capable of either uplifting or undermining society. Like any tool, its value lies in how it is used.
Journalist’s job is not just to report the truth. Facts don’t just exist in isolation, they must actually reach, resonate, penetrate and saturate the the information sphere. If misinformation spreads because it’s emotionally charged, simplified, and memorable, the truth must fight on the same battlefield. If a lie can be made to feel true, imagine what verifiable facts can do using those same tools.
2. Mission
Many media career professionals are now looking for alternatives to traditional corporate outlets. Our mission is to collaborate with skilled journalists, seasoned reporters, and leading experts from diverse fields to create a diversified series of independent digital programs. A new genre developed to populate the digital media ecosystem with accurate, comprehensive information, delivered in easily understood audience friendly formats.
We're convinced the digital market holds income generation models comparable to or exceeding that of corporate employment. We believe independent media professionals can achieve financial success without sacrificing creative control or journalistic integrity. While conventional broadcast news appears to be contracting, we see the digital space as a new frontier ripe with independent opportunities.
3. Vision
As cable and linear television continue to decline and merge with digital media delivery and streaming becomes the dominate form of viewing, we are positioning ourselves to meet the demand. Our vision is to dominate the digital landscape with high-quality, broadcast-style deep-dive investigative reports. With production standards that rival major media outlets, we can develop content to compete directly for audience attention and play a central role in challenging the dominance of for-profit corporate news.
As the market shifts independent journalism will become an increasingly attractive option, offering greater income potential and fewer editorial constraints.
Everyone benefits!
- Interested Citizens
- Local Businesses
- Elected Officials
- Local Journalists
- Gov. Resource Agencies
- Non-Profit Organizations
- Local & National Sponsors
Taking control of your career may prove to be a major step in the right direction. We back you up with everything you need to produce broadcast quality productions. We start with station standard lenses, distinctive animation and identity graphics: intros, bumpers, stingers, lower thirds, and other essential visuals that define your program’s character. We build around your personality and presentation style to design a show that reflects your unique strengths and positions you to stand out .
In the digital market you are no longer a reporter describing occurrences, you are a host extracting information from expert individuals and interpreting it to viewers in language that they can understand and appreciate.
Breaking News Is Broken - Go where you're needed most
Going independent allows you to develop a reputation based on your own credibility. No longer just a beat, you’re impacting an audience that feels personally invested in your work. This type of chemistry forms long-term viewing relationships which can expand organically, generating increasing revenue and opening the door to a wider range of career possibilities.
You may not intend to become a local celebrity but popularity translates into impact, influence and income. It's all part of building a strong brand that sets the stage for subsequent opportunities to expand your network and enhances your ability to make a significant contribution to the community and industry.
Correct common corporate misconceptions for a more personal and powerful presentation. Those old network habits are hard to break. Remember - your goals have changed it's no longer appeasing advertisers or upper level management. It's audience direct and You're The Boss!
*Small town vaporized within seconds ...and now the weather
When an anchor uses the same cadence for serious news reports as they do for lighter segments it undermines the gravity of the subject matter, making the news feel disingenuous and the program less reputable.
It's also a common corporate fallacy that a reporter or anchor must always maintain a tone of neutrality and appear to present all information in an objective manner. This approach is supposedly to demonstrate that information is delivered without bias. In fact, the effort to appear impartial usually backfires badly, leaving viewers feeling alienated and the delivery perceived as callous and disconnected from event realities. Still most outlets, may prefer this to the risk of offending advertisers or political powers.
The objectivity hoop is just another hurdle journalists must jump for the benefit of outlets and advertisers. As a professional, maybe as a parent, certainly as a person, every journalist knows there are actually not two sides to every story. Feeling compelled to equally weight, for example: a sickened population with a polluters need for profit, makes the job and the morning mirror that much more difficult to bare.
Lately many news professionals are realizing both the necessity and possibilities of breaking from the corporate structure and producing their own independent programs.
We have both the technical and creative skills to make it happen. What's more we believe in the mission. We've created affordable packages that make it easy to pivot from your old beat to independence. Now more than ever the world needs quality journalism.
We Provide You With Every Phase Of Support!
We Produce Broadcasts — Not Podcasts
Long-form interviews differ from podcasts in both structure and intent. Podcasts actually evolved from the world of the radio. They're popular for their spontaneous conversational style and like their live radio origins very little, if any editing is ever necessary. Podcasts are mostly personality driven and promotional in nature. Typically the goal is to gain higher algorithm rankings for the content creator's brand, which may consist of products, services or personal recognition.
We specialize in full broadcast-style productions, similar to standard TV news programs. We look to collaborate with journalists, field experts (Law, Medicine, Academia) and other talent to develop interviews designed to focus on deep-dive content. In a broadcast setting, long-form interviews provide audiences with a richer understanding of topics they might not otherwise be exposed to. This requires in-depth knowledge of technical specifications, multi-camera setup, industry standard lighting and sound for a finished product meant for digital or televised distribution.
Why uncomfortable chairs for TV interviews is a common production technique
Upright posture looks better on camera. Overly soft chairs causes guests to lounge, which appears less authoritative and engaged. A bit of physical tension can increase alertness and encourages guest to sit up straight, keep their face forward and body in a good frame for multiple cameras.
From a production standpoint, it allows for greater set control in terms of lighting, overhead mics, confidence monitors, etc. facing the right direction particularly for teleprompters or stationary cameras. It also reduces the inclination to fidget or turn away from the intended framing. The aesthetic also helps set the tone. A structured, minimal chair conveys professionalism and purpose, subtly guiding the guest to match in how they speak and carry themselves. Ultimately, the goal isn’t to cause discomfort but to support a visually clean, technically controlled, and energetically focused interview.
For Credibility Less Is More For Set Design
Overly elaborate TV news sets undermine trust by creating a fracture between appearance and purpose. When viewers see a newsroom outfitted with dramatic lighting, oversized LED walls, glossy surfaces, and cinematic graphics, it's perceived as the station prioritizing presentation over truth. The emphasis on spectacle is interpreted as an attempt to manipulate by substituting optics to compensate for a lack of actual substance.
It's counterproductive when the visual tone of the set contradicts the content being delivered. Serious stories lose impact when presented from a stage that resembles a futuristic game show. In a media environment already plagued by distrust, the clash between over the top visuals and serious reporting further diminishes confidence. When journalism begins to borrowed elements from entertainment, home decor and infomercial branding viewers can no longer distinguish between news and performance. The result is a lost source of authority.
Lavalier vs Big Black
Standards are expected. Lavs are the industry norm for on-camera interviews, anchors, and guests because they are discreet, professional, and visually unobtrusive. Audiences have come to expect clean visuals with no visible microphones. Seeing a lav (or not noticing it at all) reinforces the credibility and informational focus of the segment. It allows the viewer to focus on the subject matter, not the production setup. In journalism, the absence of visual clutter is meant to support the idea of clear fact based information.
The stylish big black mic has become a status symbol and a fashion statement for influencer content. It sets the stage and expectations for the conversation. But it's unusual to find a large visible microphone in a news or formal TV interview setting, it looks out of place and can signal a lower-budget or less traditional production. It may infer podcast commentary or influencer content—formats that are more personality-driven and less bound to editorial standards. For serious journalism, traditional news segments or expert interviews mis-styled sets will inadvertently undermine credibility.
- Three Camera Set
- Affordable Production Packages
- Professional Program Graphics + VFX
- Smooth Transition To Independence
- Choose Your Schedule - No Deadlines
- As the host you book your guest and we'll do the rest.
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It's A New Vision
Of Journalism
Promoting Synergy with Local Business
Collaborative relationships with local businesses are your best foundational starting point.
Position your show as a dynamic partner looking to engage in shared success and NOT just another advertising expense.
You Are Not Alone
Find establishments who's customer base align with your show's content. Bring them into the fold to realize a combined success effort.
Increased Earning Potential
Independence offers the potential for increased earnings by allowing you to directly reap the benefits of your hard work and creativity.
Work Home Balance
Self-employment, allows you to achieve a work-home balance. The flexibility to set your own hours can be both liberating and rejuvenating.
Control The Narative
Stories with nuance, analysis, and context are understood more deeply by audiences, building appreciation and trust in your show's clarity.
Reputation Growth
Independent journalism opens doors to a variety of career opportunities, from consulting and speaking engagements to collaborations with larger networks.
Job Satisfaction
Job satisfaction and productivity improve when you have more control over your projects and the work you take on, along with the clarity that comes from reduced pressure and deadline stress.
404 459.7264
Prince Media Partners
PUBLISHING BROADCAST DIGITAL
Incorporating behavioral sciences into the reporting process a is a necessary adjustment to how the industry approaches its mission. The job is not just delivering information, it’s understanding the realities of human cognition, and operating within the audience's psychological framework to design messages that can resonate within it.
Business Hours
- Prince Media Group All rights reserved. 175 West Wieuca Road, NE Atlanta, Georgia 30342